| LISTERINE
Listerine confronted us with the task of getting people to use mouthwash more frequently. I came up with the idea for a website that visually changes from day to night, in real time, while both encouraging the visitor to rinse more frequently along with providing valuable social tips relative to that time of day. The concept was well received, but ultimately not bought into by the client. Ironically, if you go to Listerine's website now, it's ODDLY reminiscent of what I presented to them.
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